Today I had high hopes of accomplishing several things that were going to make a difference in my business. I created my list of 3 things to do and was ready to roll. I’d been away from my business for a few days due to a trip to the Emergency Room for my mother-in-law and a sporting event for one of my daughters.
I sat down at my computer and immediately started going through my email. I checked out a couple of email offers, looked at a couple of blog posts…WHAT THE HECK WAS I DOING! It was 1 1/2 hours later and I hadn’t touched my list of what I needed to get done for my business. Now, I did have a lot of email, but come on…. And now I only had a half hour before a conference call started that I wanted to be on. I had done it again…wasted a huge chunk of time moving myself no where closer to building my business.
I can’t tell you the number of times I’ve turned my good intentions of accomplishing business building activities into an email or facebook session. Now, I tell myself that I was looking for business “opportunities” in my email or facebook. Let’s call that what it is…Total And Complete CRAP!
Feeling a lot discouraged and frustrated I logged in to my webinar with Kim Roach. Kim is a very successful internet marketing and I’ve read her blog buzzblogger.com for awhile now. I really enjoy her down to earth approach. Kim’s topic for today’s webinar was Becoming an 80/20 Entrepreneur. And one of the first things she says is “80% of your results come from 20% of your activities”.
Well I guarantee you that 20% of the activities does NOT include email and facebook. Kim then goes on to say that most people never make it on the internet because the activities they spend their time on does not impact the bottom line. Has Kim been watching over my shoulder all morning. Those activities she just mentioned is exactly what I spent a chunk of my morning doing.
Kim goes on to say that focusing on the activities that impact your bottom line will require you to create different habits.
So, I gave that some thought and here’s what my plan is now. I’ll still write my list of things I want to accomplish each day but I will then look at those activities and ask myself “Which of these activities will impact my bottom line?” And those are the activities I will do first. At the end of the day when I’m a little tired and less focused is when I can check email and facebook.
Now if you say, “well Leslie, what happens if I am waiting for something in my email like an answer from a question I sent to support?”. What I’d tell you to do is other bottom line impacting activities. Then at the end of the day look for the answer on email or look through emails on your phone when you are out and about, away from your computer. It is far too easy to say, I’ll just check email for this one thing and get sucked in for 30 minutes or longer.
Let me know how you are going to focus on accomplishing bottom line impacting activities for your business in the comments below.
If you want to get a cheat sheet from Kim Roach on Outsourcing for the Overworked Entrepreneur, check her out at Google +.