I’m Not Doing That…I Heard It Doesn’t Work!
How many times have you come across training that you say to yourself when you’re done going through it “I’m not doing that because it might not work?” or “I heard that doesn’t work anymore?” (And this is assuming you actually go through the training you bought).
You’ve already decided that it’s not going to work WITHOUT taking action and trying it for yourself. Who said it wouldn’t work? If you really are truthful in answering that question, you’ll soon realize that the people saying this or that won’t work are the people who have never done it.
I get it because I was there myself and still find myself occasionally falling into that same ignorant trap.
Well, I’m hear to tell you to STOP DOING THAT!
Here is a little experience I just had that will show you what I mean. On 9/14, a little over two weeks ago, I started running a Facebook ad campaign to get likes to my Fan page. Click here to check out my fan page and give it a like. The course I was following said to use 6 pictures in my ad. So I used these 6 pictures.
I threw the lady on the beach with a laptop in as a last minute addition because I thought “everybody uses that type of beach picture. I’m sure people are sick of it and nobody will click on it.” I actually think I heard someone say that online about those types of beach laptop pictures.
Next, the course said to place the ad in the right hand column, on the desktop and in mobile. Well, I thought again “who is really going to click on my ad in mobile for a like. I’ll save a little cash and not put it on mobile.”
So my ad for likes goes live with a $10/day budget. It starts out a little slow. I received 28 likes in 3 days and spent $25. Holy crud that is 89 cents a like. It would have been very easy for me to throw in the towel at that point. But, I contacted the course author on the private Facebook group and asked what to do. Her comment “Add Mobile”. OK, so much for not following her instructions.
Three key points here: 1) Ask for help 2) Follow the course and don’t decide you know better half way through it. 3) Don’t give up at the first sign of failure. Stay focused and keep working on that one thing until you have mastered it.
OK, so I added mobile like she instructed and since then I’ve gotten, as of today, 335 likes and my likes are down to 55 cents per like. And 302 of the likes have come from… MOBILE! Who would have thought? And here is the ad that has gotten all 302 likes in mobile…
Yup, it’s the lady on the beach with the laptop. So at this point, I hope you are getting it. The things that I “heard” or thought wouldn’t work, actually ended up being what has been the most successful for me.
I’m headed back to Facebook land to continue my advertising quest. Working on an ad to get subscribers to my list and playing around with promoted posts.
Filed under: Facebook Ads
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